Now

This is where I’m spending my time this year:

Full-Time Focus

My full-time focus is on my job. I’m currently employed as a Web Content Analyst in the Digital Content Team at the University of Huddersfield.

All views expressed on this website are my own and do not reflect the views of the University of Huddersfield.

Part-Time Focus

I work on these projects in my spare time. Some for fun and some for profit.

Pennine Academy of Dance – This is my Wife’s dance school. I used to help every Saturday on the reception and front of house but I now stay home to look after the kids. I manage the website and marketing for the school. The school went limited so now I’m also taking over the accounting side.

She is a fantastic dance teacher with a prestigious list of experience and training. I am of course biased, but you can read her bio to see for yourself.

Huddersfield Dance – a local dance school directory. Testing some SEO theories in light of the 2024/25 SEO turmoil. Also hope to help improve the experience of people trying to find dance classes in my home town.

We Are Dance – Dancewear printing and apparel. I’m learning how to design and print everything from t-shirts and hoodies through to leggings though not yet tackled leotards. Biggest goal for this project is to get the ecommerce website up and ranking.

What I’m Learning

Along with day to day learning these are things I’m specifically focused on learning.

BigQuery and SQL – using it to build dashboards for marketing colleagues.

Experiments: This is the way I learn – Create a hypothesis. Test the hypothesis. Discover what happens. Make adjustments or a new hypothesis. Repeat. I’m starting to document the results from these experiments. When I can’t share detailed results or reporting on older experiments I’ve listed them as case studies.

Video: I’ve long been fascinated by video but never took the serious time to learn video production. So I’m continuing to learn about making videos by starting a YouTube Channel.

I learnt to use OBS during the Covid-19 pandemic for video calls. I’ve recently learnt how to use VDO.ninja to bring remote guests into OBS for interviews and chats.

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This “Now” page was last updated on 06 March, 2025. If you want the backstory, check out my about page. The idea for this “Now” page was inspired by Derek Sivers.