Google Analytics and Search Console can be an intimidating place for non-technical content creators. I’ve found with tools like these, it’s not that people can’t use them, or learn how. But it’s …
Synthmark: Worldbuilding through short stories
At the beginning of 2021 I launched Synthmark which is a collection of short stories I’ve written and I’m continuing to write. I’m doing it for fun and because I need a focused creative outlet. The …
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Drum sample case study – repurposing content for SEO
Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this …
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Sir Patrick Stewart authority page
There are tasks which seem so obvious you wonder why they haven’t been done yet. Eat donut Saving the worldGo to bedBuild webpage about super famous Emeritus Chancellor Surely there is …
How to evolve your website’s homepage content to match its growth
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you'll understand more about your customers and your product …
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Case Study: Finding your homepage audience when you target multiple verticals.
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do …