Hello, my name is Nate Smith and online I’m also known as Vancano. I’m a copywriter by trade with expertise in SEO, content strategy and website analytics. To put it plainly, I fix marketing and content problems.
Need help? See the marketing services I help with.
The day job
Currently, I work as one of the Web Content Analysts at the University of Huddersfield, part of the Digital Content Team.
Previous roles at the University include:
- SEO Content Officer – this was an internal consulting role which involved being the institutions resident expert in SEO, training the marketing team in best practice, writing guidance and setting the strategy.
- Web Content Officer – My role was a hybrid between the technical understanding of digital with a creative understanding of content and editorial. I wrote content, advised on information architecture and lead on analytics for digital marketing and content performance.
- Formerly, I was the Head of Content at Simul Digital, a digital marketing agency in Wakefield.
It’s important to note that all views expressed on this website are my own and do not reflect the views of the University of Huddersfield.
What I’m working on
If you’d like to know what I’m currently working on then checkout my “Now” page.
View my awards