Are free SEO reports worth it?
Most agencies offer a free SEO report in exchange for your contact details. It’s a lead generation technique that can be quite effective for the agency and their sales teams.
But is it worth it for you as a business owner?
That all depends on the agency and how detailed their report is, who performs it and who you get to speak to.
I can almost guarantee that the majority will be top line information anyone can pull from a free tool such as seoptimiser or Google lighthouse. These free SEO tools are great to have and use – Google lighthouse is an essential tool – just don’t be suckered in by a free audit.
You’ll probably speak to an account executive or a sales person who has had a bit of SEO training. Rather than a real SEO. These people are good at talking and selling.
I don’t offer free reports, though feel free to book an hour of my time if you’d like walking through Seoptimiser or Google lighthouse.
You can hire me for a detailed SEO audit. I like to spend time understanding your business, website and what will actually benefit you. Then I run through a detailed checklist of onsite and offsite, technical and content related points to build a baseline of where your website is.
That report is then yours, to do with as you please. You can even take it to another company to implement, that’s cool with me.
SEO blog
I write articles about SEO which can be read on the blog. You can find a few below or View all articles.
Spotify SEO – Can you influence where a playlist ranks?
This is a 5 minute Spotify SEO experiment I did out of curiosity one lunch break. The data isn’t deep, the methodology isn’t robust, but it’s a bit of fun. If you’re doing your own Spotify SEO experiments then maybe this will be another point of data for you. Who knows. Starting position and meta…
Continue Reading Spotify SEO – Can you influence where a playlist ranks?
Bidet – Google search increases 300% due to toilet paper panic.
My sister’s father-in-law once advised me “When the conversation turns to toilet humour, you know it’s time to leave.” A wise man indeed. Well, Google Trends has turned to the toilet – to the bidet specifically (Twitter too). It’s predicting that the search term’s popularity has skyrocketed in the month of March. Driven by the…
Continue Reading Bidet – Google search increases 300% due to toilet paper panic.
Drum sample case study – repurposing content for SEO
Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this case study it’s a pack of drum samples. (more…)
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