Small wins matter.

We love to glorify the big wins.

The million-hit blog post. The viral campaign that generated 10x returns.

But can I tell you about a project that got just 900 visits over a weekend, and changed my career?

It was a simple content hub, one of the first serious content and promotion projects I ever did. At a time when my blog (The Worldbuilding School) was getting very little traffic, those 900 visits mattered.

Had it not been for the success of that small campaign, I’m not sure I’d be where I am today. It gave me the confidence to continue, to push on and delve deeper into this thing called copywriting and SEO.

Because it’s so easy to get discouraged.

It takes a monumental effort to deliver a project. And when you don’t have the courage of experience, doubt can weaken your resolve.

A voice whispers…

• “Maybe your project isn’t right.”
• “There is something you’re missing.”
• “It won’t work for you. Why should it?”

And you slow down. You don’t stop, not straight away, because you have drive and grit. But each step feels a little harder now. You put the project aside. Just for a moment. And slowly, the time between working on it grows.

The project doesn’t die. It simply fizzles.

That is why small wins matter so much.

They are the proof that what you’re doing can work. They build the confidence of experience to quiet the doubt.

And if you’d like to read the case study, you can read How a simple content hub revived a dead blog.

What was the ‘small win’ that gave you the confidence to keep going in your career? I’d love to hear the story.