I’m an artist, writer and content specialist. For my day job I can be found fixing marketing and content problems. This site is a sandbox to experiment with the web and to also journal my thoughts and ideas.
- Blog
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Should we post streams of consciousness online?
The never ending flow of narration that bores into your mind. It’s a continuous stream from a human thought that isn’t allowed to be edited. Isn’t allowed to change. You simple write, write and write some more. Usually to a timer but always to find the flow. Unfortunately I fear such writing would be too…
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We Are Dance soft launch
It’s finally here, the We Are Dance website has soft launched. This is a project that’s been 2 or 3 years in the making, and the site build has taken a few months to get to the soft launch. Still a lot of work to get done but I’m happy to be in this position…
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How to resize an image in Photoshop
This is my simple, safe process showing you how to resize images in Photoshop. It’s a no-nonsense guide for marketers, or anyone who just needs to get the job done without any fuss. I’ll show you my trick for protecting your original file, how to get the resolution right (72dpi), and how to save it…
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Is your research institute invisible online?
Why the key to being found isn’t a new marketing plan, but a new type of hire: the embedded digital specialist. Your institute manages a multi-million-pound budget and coordinates the work of dozens, if not hundreds, of world-class researchers. Your team is producing high-impact work, meeting the rigorous demands of funding bodies, and contributing significantly…
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My goal isn’t for AI to write for me
Reflections on training a critical writing friend A lot of marketers are exploring AI to churn out content faster. I think that’s a mistake. Using AI as a mindless content mill is a race to the bottom. The internet is already full of generic, soulless articles. The real, sustainable value of these tools is to…
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Do not introduce Digital ID UK
25th September 2025, news broke that Kier Starmer, the UK Prime Minister, would make an announcement to implement a Digital ID. I’m using this post as a little summary to share with family and friends. If you’d like to sign the petition against the Digital IDs, the link is in the button. If you’ve not…
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Small wins matter.
We love to glorify the big wins. The million-hit blog post. The viral campaign that generated 10x returns. But can I tell you about a project that got just 900 visits over a weekend, and changed my career? It was a simple content hub, one of the first serious content and promotion projects I ever…
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Find SEO quick wins using Google Search Console – Free official tool.
Hey Folks, This is a video I filmed a couple of years ago all about how I find SEO quick wins via Google Search Console. As it’s a couple of years old I have refined the processes with new tools, but the general principles still stand. I’ve built an interface for Google Search Console using…
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Space Haven – Captain’s Log #1: The Shakedown Cruise
This is my first space ship: If you’re a fan of Star Trek or Firefly then you’ll love Space Haven. It’s a game that gives you a crew of humans with various backgrounds, from cooks and sherrifs to fighter pilots and astronauts. Because in this future Humanity has fled Earth after it became inhospitable. Not…
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GEO, LLMO, and the SEO Hype: Are we rebranding the basics? Or is there something more?
After two months of digging into AI search and running my first GEO experiments, I’m ready to share my study notes. As someone who has spent years in SEO, I’m opening up my thinking space as I grapple with what comes next. Feel free to follow along. First off, I look forward to the notion…
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My first AI search experiment: beating the algorithm with plain HTML
You can read a hundred articles about AI search optimisation, but nothing teaches you more than getting your hands dirty. Theory is tidy, but the real world is messy. So, after weeks of studying the emerging worlds of GEO and LLMO, I decided to run a simple experiment. Could I take a local business website…
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Ideas for making an Auxiliary Percussion Kit
A number of years ago I dreamed about making an Auxiliary Percussion Kit. By that I mean a set up where the percussionist sits in the middle and is surrounded by auxiliary percussion in a similar way a drummer is surrounded by their kit. But, I have an important point. The aux percussion kit isn’t…