Vancano | SEO, content, analytics
I fix marketing and content problems
SEO is both a simple and complicated field of work.
Simple in it’s goal.
Complicated in how that goal is achieved.
That is because Search Engines have a simple goal with a complicated process for calculating and achieving that goal.
I explain all about this in my article on the core principle of SEO.
If you’re new to SEO, or frustrated with how your website is performing then the core principle is a good place to start.
View all of my articles about SEO below
I first saw this graph in a Search Engine Watch article. And it rung true, read below the graph for my reasoning. Why content vs technical SEO matters in enterprise Links are always important, …
Continue Reading about Can a simple SEO checklist help enterprise websites win at SEO? →
This is a 5 minute Spotify SEO experiment I did out of curiosity one lunch break. The data isn't deep, the methodology isn't robust, but it's a bit of fun. If you're doing your own Spotify SEO …
Continue Reading about Spotify SEO – Can you influence where a playlist ranks? →
My sister's father-in-law once advised me "When the conversation turns to toilet humour, you know it's time to leave." A wise man indeed. Well, Google Trends has turned to the toilet - to the …
Continue Reading about Bidet – Google search increases 300% due to toilet paper panic. →
Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this …
Continue Reading about Drum sample case study – repurposing content for SEO →
Unsplash has "announced" how they want to make money from big brands in an article published on Medium. They've called it "Unsplash for Brands", which looks to me like paid search for images. It …
Continue Reading about Unsplash for brands – paid search for images? →
This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a …
