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Not sure what to write for your Homepage? I can help

The homepage can be a difficult page to write for.

Every department wants to be on it, sat at the top. Because "everyone has to come to the homepage first" - yep I've heard that a lot.

And it isn't true. On most websites maybe 20-30% of the visitors will visit the homepage, depending on the strength of your brand and the navigation in your site.

But, you still need to put something on your homepage. So, I've put together a couple of case studies about what to write on your homepage.