Vancano | SEO, content, analytics
I fix marketing and content problems
The homepage can be a difficult page to write for.
Every department wants to be on it, sat at the top. Because "everyone has to come to the homepage first" - yep I've heard that a lot.
And it isn't true. On most websites maybe 20-30% of the visitors will visit the homepage, depending on the strength of your brand and the navigation in your site. That means 70-80% of your website visitors don't visit the homepage.
But, you still need to put something on your homepage. So, I've put together a couple of case studies about what to write on your homepage.
You can also hire me to help.
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you'll understand more about your customers and your product …
Continue Reading about How to evolve your website’s homepage content to match its growth →
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do …
