Quite simply it’s the gamer tag I’ve used for many years.
For those of you who are thinking “what is a gamer tag?” It’s the username used by a person while playing multiplayer video games.
As my name is very common (Nathan Smith) I’ve decided to use my gamer tag for my personal website/brand which is this website.
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[…] there is my “professional identity” – Vancano is my online tag, not what I use in professional […]