There are tasks which seem so obvious you wonder why they haven’t been done yet. Eat donut Saving the worldGo to bedBuild webpage about super famous Emeritus Chancellor Surely there is …
How to evolve your website’s homepage content to match its growth
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you'll understand more about your customers and your product …
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Core principle of SEO
This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a …
Increasing the sales of a niche product
This is the first experiment of a bigger experiment I’m running titled “Turning a Hobby into a Business”. In the bigger experiment I plan on turning the Worldbuilding School into a profitable business …
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Campaign tracking: Is email a utm_source or a utm_medium?
The simple answer is no. Email is not a utm_source. It's a medium. Here’s why. In Google Analytics a utm_source identifies the source, or origin, of where the traffic has come from. An origin …
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Case Study: Finding your homepage audience when you target multiple verticals.
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do …