There are tasks which seem so obvious you wonder why they haven’t been done yet.
- Eat donut
- Saving the world
- Go to bed
- Build webpage about super famous Emeritus Chancellor
Surely there is somewhere on the website that confirms Sir Patrick Stewart was Chancellor for our University and lists the dates?
But then you remember – that’s part of your job. You’re the content strategist, which means it’s your job to find the content gaps and fill them.
Awesome! Content gap found.
Opportunity to improve the website. Check!
This is what a content strategist does
We look at the user journey through a website and find content gaps or pages that hinder the user experience. In this case it was a content gap.
I put a proposal together, which included the reason for creating such a page and the content strategy behind it. I then took the proposal to the web management team and they said
“Make it so”
The Sir Patrick Stewart page
The result is a page that you can visit to learn about Sir Patrick Stewart and his involvement with the University of Huddersfield. It also serves as an archive for all of the news stories about Sir Patrick and the University.
The page is ranking well for a number of key search terms related to the actor.