I’m an artist, writer and content specialist. For my day job I can be found fixing marketing and content problems. This site is a sandbox to experiment with the web and to also journal my thoughts and ideas.
- Blog
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Detailed SEO extension
The Detailed SEO extension is a free browser extension for Chrome and Firefox created by an experienced SEO. This SEO browser extension is very useful for checking META and other on-page SEO factors. Detailed is a tool I use almost daily and so this guide will go through some of the basics as well as…
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University subjects – A user approach to displaying courses. Driven by SEO research.
Most universities have hundreds of courses across a range of subjects, taught by a handful of schools or colleges. And their websites are often structured in a reverse order. Starting with the School or College and creating all of the subjects they teach as subpages. Which is all great, except if you’re a potential student…
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Etsy alternatives: Who are they pricing against?
Back in April I wrote an article about the Etsy price increase and compared their pricing to Gumroad as an Etsy alternative. But I’ve been thinking about what I wrote and realised that I might be wrong. I still question whether they needed to increase their fee when they’ve recorded over 500 million in profit. …
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Can a simple SEO checklist help enterprise websites win at SEO?
I first saw this graph in a Search Engine Watch article. And it rung true, read below the graph for my reasoning. Why content vs technical SEO matters in enterprise Links are always important, quality content is important but becomes less so the bigger and more powerful your site is. With a large website it’s…
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Looker studio interfaces for Analytics and Search Console [dashboard examples]
Google Analytics and Search Console can be an intimidating place for non-technical content creators. I’ve found with tools like these, it’s not that people can’t use them, or learn how. But it’s having the confidence to remember which report to look at and what filters to apply. Especially if content creation and analysis is only…
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Awesome work – Interview questions
Have you ever applied for a job that’s asked you to show awesome work you’ve created or done? At the backend of Summer 2021 I applied for a role at a world class conversion company and the first step was to share something awesome. The awesome thing I picked was a recent SEO project that…
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Etsy Price increase – is Etsy getting greedy?
I’ve been an Etsy seller since January 2022, so a little over 3 months, and I’m enjoying it. It’s a good platform if you’re selling something popular. But I’m starting to wonder is Etsy greedy? If you sell on Etsy then this question impacts you. Etsy is publicly traded which means it’s responsible to it’s…
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How to generate dynamic QR codes (guide)
You don’t need to pay for dynamic QR codes. You can create your own using a shortlink tool and InDesign or a free online QR code generator. The tech might seem complex but it’s actually quite simple. Here’s what you can find in this article: Table of contents QR codes are a useful tool for…
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Spotify SEO – Can you influence where a playlist ranks?
This is a 5 minute Spotify SEO experiment I did out of curiosity one lunch break. The data isn’t deep, the methodology isn’t robust, but it’s a bit of fun. If you’re doing your own Spotify SEO experiments then maybe this will be another point of data for you. Who knows. Starting position and meta…
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Adding highlights in Photoshop
I’m learning how to add highlights in Photoshop. This is the first time I’ve tried it and I wanted to document it here for future reference. When I started writing stories for the Synthmark project the plan was to use images by other artists or buying stock artwork. I bought a couple of graphics and…
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Synthmark: Worldbuilding through short stories
At the beginning of 2021 I launched Synthmark which is a collection of short stories I’ve written and I’m continuing to write. I’m doing it for fun and because I need a focused creative outlet. The aim with Synthmark, beyond the fun and enjoyment, is to build an imaginary world through short stories. Normally I…
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Free Christmas webcam overlay
Are your zoom calls boring? Do you wish you could be skiing in the alps instead of hanging on Google meet? My winter webcam overlay will help! Well OK, it won’t replace skiing but it can bring a little bit of Christmas cheer to your meetings. What’s more it’s free, not even an email needed.…