Here are the main areas I can help with when it comes to content:
How is content different from copywriting?
I’m consider myself a copywriter by trade as that’s where my career and skillset started.
Copywriting communicates through words, whereas content is much wider than words. It is often pictures, videos or games.
However, words are usually the starting point for all content.
- videos need scripts,
- designs need a brief etc.
Which is why you’ll find it useful to have an expert copywriter involved with your content.
And if you can find a copywriter who can think beyond words, then you’ll have the best of both worlds.
Visual content is an important part of a content marketing strategy. While I’m interested in visual art and learning to get better at it, this is not something I offer as a service.
But I can certainly point you in the direction of someone who can create something visual.
See my advice on Social Media for who to contact if you need social media graphics.