This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a …
Increasing the sales of a niche product
This is the first experiment of a bigger experiment I’m running titled “Turning a Hobby into a Business”. In the bigger experiment I plan on turning the Worldbuilding School into a profitable business …
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Campaign tracking: Is email a utm_source or a utm_medium?
The simple answer is no. Email is not a utm_source. It's a medium. Here’s why. In Google Analytics a utm_source identifies the source, or origin, of where the traffic has come from. An origin …
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Case Study: Finding your homepage audience when you target multiple verticals.
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do …
Hyperlocal websites and the information architecture of large media websites
Update March 2018: This article was written back in July 2016 when WordPress was the only content management system I had used and the biggest site I’d worked on was a couple of hundred …
How a simple content hub revived a dead blog from 181 visitors to 4,242 visitors and more…
Today I’m going to show you how I relaunched the Worldbuilding School from a dead and dying blog into a popular worldbuilding website. And, how I increased it’s traffic… in one weekend. Without …