I fix marketing and content problems
Categories: SEO | Content Strategy
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you'll understand more about your customers and your product …
Continue Reading about How to evolve your website’s homepage content to match its growth →
This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a …
This is the first experiment of a bigger experiment I’m running titled “Turning a Hobby into a Business”. In the bigger experiment I plan on turning the Worldbuilding School into a profitable business …
Continue Reading about Increasing the sales of a niche product →
The simple answer is no. Email is not a utm_source. It's a medium. Here’s why. In Google Analytics a utm_source identifies the source, or origin, of where the traffic has come from. An origin …
Continue Reading about Campaign tracking: Is email a utm_source or a utm_medium? →
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do …
Update March 2018: This article was written back in July 2016 when WordPress was the only content management system I had used and the biggest site I’d worked on was a couple of hundred …
