I’m an artist, writer and content specialist. For my day job I can be found fixing marketing and content problems. This site is a sandbox to experiment with the web and to also journal my thoughts and ideas.
- Blog
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Garden transformation: turning a wasteland into an allotment
This is a timeline of my garden transformation. It documents the change in my allotment from a bramble infested wasteland to useful food production. You can read the full story by visiting my Covid Gardener page. Garden transformation Before I get into the timeline pictures, here is a before and after image to show you…
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Calling all dreamers
I wrote this poem for the Worldbuilding School which is where it was first published. It doesn’t matter if you draw, write or simply dream of new worlds – this poem is written for you. The people who dream. I hope you like it.
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Even in despair there is hope
Understandably, there is despair in the world right now. The Covid-19 virus is ripping through many countries. Thousands of families will say goodbye without the comfort of sitting at their loved ones side. You might be one of them. Sitting there, reading this article, unable to say goodbye. If so, then from my family to…
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Bidet – Google search increases 300% due to toilet paper panic.
My sister’s father-in-law once advised me “When the conversation turns to toilet humour, you know it’s time to leave.” A wise man indeed. Well, Google Trends has turned to the toilet – to the bidet specifically (Twitter too). It’s predicting that the search term’s popularity has skyrocketed in the month of March. Driven by the…
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Drum sample case study – repurposing content for SEO
Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this case study it’s a pack of drum samples.
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Unsplash for brands – paid search for images?
Unsplash has “announced” how they want to make money from big brands in an article published on Medium. They’ve called it “Unsplash for Brands”, which looks to me like paid search for images. It can be read here: https://medium.com/unsplash/introducing-unsplash-for-brands-3b60d1b4ad0c The article wasn’t clear on the specifics of what Unsplash for Brands is (it’s invite only)…
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How I’m building a content curation tool
This is a sketch from my notebook. It’s my plan for a ‘perfect’ content curation tool. Let me talk you through the sketch… There are 3…
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Sir Patrick Stewart authority page
There are tasks which seem so obvious you wonder why they haven’t been done yet. Eat donut Saving the world Go to bed Build webpage about super famous Emeritus Chancellor Surely there is somewhere on the website that confirms Sir Patrick Stewart was Chancellor for our University and lists the dates? Nope? Why not?! But…
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Anthony Joshua – Not afraid of failing.
This morning I woke up to a new video notification on youtube. The title was “Anthony Joshua – My loss from my side.” I watched the video and it emcompases everything that’s made me an Anthony Joshua fan over the years. Humility. Passion. Integrity.With a pinch of cheeky charisma. Though you can also see the…
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How to evolve your website’s homepage content to match its growth
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you’ll understand more about your customers and your product offering. In this case study I’m going to use the Pennine Academy of Dance website to show you how a homepage can evolve…
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Synthwave
I’ve just discovered Synthwave. Turns out it’s something I’ve loved for a long time but didn’t know what it was called. What is Synthwave? It’s a genre of music that is influenced by the sounds of the 80s and 90s. Synthwave sprung up in the early 2000s. Let’s face it, who doesn’t love 80s movies?…
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Core principle of SEO
This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a fundamental truth about a topic. They can be used to build a system of belief, so that when everything around you seems chaotic,…